LOOK around your office or walk down Sauchiehall Street and it's hard to believe Glasgow men could be sexy lingerie the most fashion-conscious in the UK.
But new research shows the city beating others such as London, Manchester and Birmingham as having the most fashion-conscious men in 2010.
According to the survey by Experian Fashion, 25% of Glaswegian men worry about their appearance.
The result came as part of a nationwide study to find the UK's most fashionable towns and cities.
Experian Fashion used a variety of findings which looked at what people bought, how frequently they bought it and where they lived.
And it split the research into segments which classified all males into 15 types, describing typical attitudes towards fashion and brands, and typical behaviour towards types of clothes purchased, stores visited and the value and purpose of shopping trips.
It Breitling Watches identified Britain's most and least fashionable towns and areas.
London's 'fashion triangle' from posh Kensington to Richmond in the west and Wandsworth in the east was ranked the most fashion- conscious area in the UK.
Outside of London, Birmingham and Manchester are Sexy Lingerie also reported to be home to some of the UK's most fashionable and trendy people.
We went to Glasgow's prestigious Buchanan Galleries shopping centre and asked shoppers if they thought the city's men really are the most fashion-conscious in the UK.
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